PRIVACY POLICY

Last Updated: June 2026

Bike Minded ("we", "our", "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how Bike Minded collects, uses and protects your personal information when you visit our website, purchase products, book coaching sessions, submit enquiries, join our community, make donations or otherwise interact with our services.

Who We Are

Bike Minded is operated by Lance McDermott and provides:

  • Mountain bike coaching

  • Rider development programmes

  • Community initiatives

  • Educational content

  • Events and workshops

  • Online retail sales

  • Fundraising and donation activities

Information We Collect

We may collect:

Personal Information

  • Name

  • Email address

  • Telephone number

  • Postal address

  • Date of birth (where relevant)

  • Emergency contact details

  • Parent or guardian information for minors

Coaching Information

  • Riding experience

  • Skill level

  • Relevant medical information voluntarily provided

  • Coaching goals and progress records

Transaction Information

  • Products purchased

  • Coaching bookings

  • Payment records

  • Donation records

Website Usage Information

  • IP address

  • Device information

  • Browser information

  • Website activity and analytics data

How We Use Your Information

We use personal information to:

  • Deliver coaching services

  • Process bookings and payments

  • Fulfil product orders

  • Respond to enquiries

  • Improve our services

  • Manage community programmes

  • Organise events and workshops

  • Communicate important updates

  • Maintain safety records

  • Comply with legal obligations

Where permission has been provided, we may also send marketing communications regarding Bike Minded services, events, products and community projects.

Donations and Community Projects

Where donations are made to Bike Minded initiatives, information may be used for:

  • Processing donations

  • Providing receipts

  • Managing funded programmes

  • Reporting on project outcomes where appropriate

We will never sell donor information to third parties.

Children's Privacy

Many Bike Minded services involve young riders.

For participants under the age of 18, parental or guardian consent may be required before coaching services are provided.

We take additional care to protect the privacy of children and young people.

Sharing Information

We do not sell personal information.

We may share information with trusted third-party service providers where necessary to:

  • Process payments

  • Manage bookings

  • Deliver products

  • Host website services

  • Provide email communications

All providers are expected to comply with relevant privacy and data protection regulations.

Data Security

We take reasonable measures to protect personal information from unauthorised access, disclosure, alteration or destruction.

Data Retention

We retain information only for as long as necessary to:

  • Deliver our services

  • Meet legal obligations

  • Resolve disputes

  • Maintain business records

Your Rights

Under UK GDPR, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of information

  • Restrict processing

  • Object to certain processing activities

  • Request data portability

Cookies

Our website may use cookies and similar technologies to improve website performance and user experience.

Further details can be found in our Cookie Policy.

Contact Us

For any privacy-related enquiries, please contact:

Bike Minded

Email: bikemindeduk@gmail.com

Website: www.bikeminded.uk

Founder: Lance McDermott

Updates To This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page.